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Job Summary

To be able to understand the role, you have to understand digital marketing. Digital marketing is the utilization of tools like social media, web design/development, and video production for companies big and small. You're utilizing these tools to share your story, to share your brand, and develop sales.

As an Account Director, I'm front lines. I interface with my clients and internal teams. My job is to play both sides, so I advocate for my clients as well as my team members. Generally, the combination is that of a sales role and digital advisor.


Nelson's Career Path

I went to college for a Political Science degree, but I don't use this on a day-to-day basis. Going through that process and connecting with people was certainly valuable, but if I had the chance to go back and do it all over again, I would choose a different degree.

I've had a very non-linear approach to getting where I am. I think in some ways I'm still trying to figure things out, and I think that's all right. I think one of the things that I've realized over time is that everyone really doesn't know what they're doing. They might know what they want, but I think we're all just trying to figure things out, and again, I think that's all right.


Hard Skills

This will vary across teams, but these are more prominent skills:

  • Leadership

  • Proposal Writing

  • Project Management

  • Slack




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Soft Skills

  • Communication

  • Listening

  • Critical Thinking

  • Time Management


Work/Life Balance

Travel is roughly 15-25%, but I enjoy this aspect of my work. It becomes interesting traveling overseas, introducing companies to new markets, working with other languages, other cultures. One of my goals is to take my career further this direction.

Not a whole lot of evening/weekend work. When interfacing with large tech companies, unless there's a large deliverable, weekend work is rare. Overnight work for me might be two or three times per month.



According to the Bureau of Labor Statistics, the national estimate (US) for Sales Managers is $121,060 annually (median). National wage estimates by percentile:

  • $57,590

    10th Percentile

  • $82,490

    25th Percentile

  • $170,790

    75th Percentile

  • > $208,000

    90th Percentile